The Teardown

We'd rather show you than tell you. That's the Teardown.

Before you commit to anything, hire us for one small, paid job. We take apart a piece of content you've already published, show you exactly where it's losing you, and rewrite one page of it properly. You keep the rewrite. Then you decide.

What you get

  1. A line-by-line audit of one thing you've published.

    A page, a post, an email sequence, your pick. We show you where attention drops, where the argument breaks, and where you're asking for the action too late or not at all. Specific notes on your actual words, not a generic checklist.

  2. One page, fully rewritten.

    Not suggestions. Not a "here's how we'd approach it" doc. The real rewritten page, in our voice applied to your product, ready to put live.

  3. A straight answer on fit.

    Whether a retainer, a project, or nothing at all is the right move for where you are. If you're too early or it's not our kind of work, we'll say so.

Why it's paid

Two reasons, both honest.

First, free strategy is worth what you pay for it. The free-consult call is a sales pitch wearing a planning meeting's clothes, and everyone in it knows. We'd rather do the actual work and let it speak.

Second, a small price filters for people who are serious. That's good for you too. It means when we do the Teardown, you have our full attention and a writer who's already in your product, not a rep reading off a deck.

It's $400 flat. If you go on to a retainer or project, the entire fee comes off your first invoice. So either you spend $400 and walk away with a rewritten page you own, or it costs you nothing because it folds into the work. We couldn't find a way to make that a bad deal, so we didn't try.

What happens after

You read the audit, you put the rewritten page live if you want, and you tell us whether you want to keep going. No follow-up sequence, no "circling back," no pressure. If the work was good, you'll know. If it wasn't, you're out $400 and a rewritten page better than what you had, which is a strange kind of bad outcome.

Start your Teardown · $400

Pay and we get started.

Pay through PayPal and drop the URL you want torn down in the payment note. PayPal shares your email with us, so there's no separate form. We reach out within one business day.

Pay $400 and start →

Secure payment via PayPal. The full $400 credits toward any retainer or project if you sign. You keep the rewrite either way.

Questions first? WhatsApp us. A person answers.