Writing about writing. And making it sell.

Latest

• What Is GEO And Why Does Your Content Strategy Need to Know About It?

  When AI engines answer a question, most brands do not make the cut. This piece breaks down what GEO is, how it is reshaping content strategy, and what to do if you want your brand to be cited, not just ranked.

  Arya Tripathi · June 15, 2026 · 6 min read Content Strategy
• Why the Internet Stops Listening When Brands Sound Too Corporate

  When brands sound robotic and overly formal, people stop listening. This piece breaks down why that happens and how to fix it with language that actually feels human.

  Suraj Shukla · June 8, 2026 · 6 min read Content Strategy
• We Read 100 Brand Websites in One Day. Here's What We Found.

  A team read 100 brand websites and found the same hollow buzzwords and vague headlines everywhere. The fix is simple: write clearly, be specific, and say something real.

  Arya Tripathi · May 23, 2026 · 5 min read Content Strategy
• Content Is Easy. Making People Care Is the Hard Part.

  Most brands have too much content and too little to say. Here's why that's a problem and what actually makes writing worth reading.

  Suraj Shukla · May 1, 2026 · 5 min read Content Strategy