Writing about writing. And making it sell.

Latest

• Why the Internet Stops Listening When Brands Sound Too Corporate

  When brands sound robotic and overly formal, people stop listening. This piece breaks down why that happens and how to fix it with language that actually feels human.

  Suraj Shukla · June 8, 2026 · 6 min read Content Strategy
• We Read 100 Brand Websites in One Day. Here's What We Found.

  A team read 100 brand websites and found the same hollow buzzwords and vague headlines everywhere. The fix is simple: write clearly, be specific, and say something real.

  Arya Tripathi · May 23, 2026 · 5 min read Content Strategy
• Content Is Easy. Making People Care Is the Hard Part.

  Most brands have too much content and too little to say. Here's why that's a problem and what actually makes writing worth reading.

  Suraj Shukla · May 1, 2026 · 5 min read Content Strategy